The Roundtable #3: What Building Branded Content Really Looks Like

Brands, agencies and creators come to one table to show how branded series, podcasts and partnerships really get made, funded and measured. If you've wondered how creators land brand deals that respect their work, or how brands decide what to fund, this is the conversation.

Every Roundtable opens with two minutes of data, so the conversation starts from the same facts instead of headlines.

What we'll cover

• How branded series and podcasts get pitched and greenlit
• How deals are funded and structured
• How brands measure success, and what creators should track
• Keeping creative control while working with a sponsor

Schedule

• 6:00 PM Welcome
• 6:05 PM Framing data
• 6:15 PM The roundtable
• 6:50 PM Audience Q&A
• 7:10 PM Next steps

The Details

• Date: Wednesday, March 17
• Time: 6:00 to 7:15 PM
• Location: Online, join link provided after you RSVP
• Cost: Free, RSVP required